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PRE-EVENT
WORKSHOPS DAY

Wednesday 9 October 2024
9.00am-5.00pm

H'ART Museum
(Hermitage Amsterdam)
Amstel 51, 018 DR Amsterdam

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2024 AGENDA LAUNCH

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9.00AM-9.15AM

WELCOMING ADDRESS

Workshop MC

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Torgil Lenning, Founder & CEO

Potentialpark

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10.00AM-10.45AM

WORKSHOP #2

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"Showcase Your employer brand through your careers site"

 

  • Bryan Adams, CEO & Founder
    HappyDance

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9.15AM-10.00AM

WORKSHOP #1

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"Best practices to scale your employee influencers social media programs"

 

  • Sarah Goodall, Founder & CEO, Tribal Impact

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MORNING BREAK

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11.15AM-12.00PM

WORKSHOP #3

"The AI and employer brand showdown"

 

  • Emily Forbes, Founder & CEO, Seenit

  • Nora Beqaj, VP of Sales, Seenit

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12.00PM-12.45PM

WORKSHOP #4

 

"Cultivating a strong employer brand through work wellbeing and employee voice"

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  • Ute Neher, Principal Talent Intelligence, Indeed

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LUNCH BREAK

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1.30PM-2.15PM

WORKSHOP #5

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"Using data & intelligence to activate your employer brand"

 

  • Amit Parmar, Co-Founder & CEO, Cliquify

  • Anne Dotson, Head of Global Employer Brand & Recruitment Marketing, Pfizer

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2.15PM-3.00PM

WORKSHOP #6

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"Creative techniques to evolve your employer brand"

 

  • Sue Atkinson, Commercial Director, Stafford Long Partners

  • Matt Johnson, Executive Creative Director, Stafford Long Partners

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AFTERNOON BREAK

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3.30PM-4.15PM

WORKSHOP #7

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"Empower your people: Maximizing employer brand impact through employee generated content (EGC)"

 

Cameron Brain, Co-Founder & CEO, EveryoneSocial

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4.15PM-5.00PM

WORKSHOP #8

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"Harnessing the power of storytelling in video to promote and encourage employee well-being and mental health"

 

  • Sarah Robertson, Senior Content Producer, Amazon

  • Dean Beswick, Founder & Creative Partner, Gorilla-Gorilla

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